Why cold emails fail
The cold email grader catches all of these automatically — and tells you exactly how to fix them.
Opening with "I"
Open with the prospect's name and a specific observation about their company
Subject line over 10 words
Cut to 4–7 words. Specific beats clever every time.
No proof point
Name one client or one specific metric — "helped Acme cut churn by 23%"
Vague CTA: "Let me know if interested"
Offer a specific time: "Free for a 15-min call Thursday or Friday?"
Wall of text over 200 words
Cut ruthlessly. If it takes more than 30 seconds to read, it's too long.
Listing features instead of outcomes
Replace "we offer X" with "you'll get Y result" — outcomes, not features
A score of 75+ (grade B or higher) is strong. Scores of 85+ are exceptional. Most cold emails score between 40–65. The grader shows exactly which categories are dragging your score down.
It evaluates 6 categories against a strict rubric: subject line, opening line, value proposition, credibility, call to action, and length. Each has a maximum point value. Certain phrases (like "Quick question" as a subject line) trigger automatic score reductions.
You get 3 free grades with no account. Sign up free to save history, then upgrade to Solo ($8/month) for unlimited grading.
Yes — paste any outreach message. The scoring rubric applies to LinkedIn DMs, cold emails, and any short-form sales outreach.
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